By Mimy Kincaid, Marketing & Business Development Director, The Jay Odom Group
If you drive just a few minutes off Highway 331 and head toward County Road 3280, you will find something unexpected.
The noise fades. The trees grow taller. The air feels still.
Tucked inside that quiet stretch of Walton County is NatureView, Freeport’s newest master planned community, already open and already welcoming residents home. This is not lines on paper or future promises. The amenities are built. The homes are rising. Families are moving in. And it is only just beginning.
From the Creators of Hammock Bay
If you have lived in Freeport over the last decade, you have watched Hammock Bay transform our city. What started as a vision grew into one of the most recognized and sought-after communities in the region. NatureView comes from the same developer, The Jay Odom Group, the team behind Hammock Bay’s growth and long-term success.
But NatureView is not a repeat. It is the next chapter. Where Hammock Bay introduced large-scale master planning to Freeport, NatureView builds on that experience with an even deeper connection to nature and preservation.
Surrounded by Permanent Conservation
One of the most special things about NatureView is what surrounds it. The community is bordered by more than 50,000 acres of permanently protected forest land, including property owned by Nokuse Plantation and the State of Florida.
That means privacy.
That means peace.
That means the view outside your window stays natural.
Residents enjoy miles of walking trails, pocket parks, and tree-lined streets that make daily life feel calmer and more connected.
Amenities Open from Day One
Here is something that truly matters. The amenities at NatureView are already built and open. Residents do not have to wait years for a clubhouse or pool to be completed. From the moment they move in, they can enjoy a beautiful clubhouse, a fully equipped fitness center, a resort style pool, pickleball and basketball courts, a children’s playground, walking trails with exercise stations, and pocket parks throughout the neighborhood. It is rare to find a new community where the lifestyle is ready before the last home is built. At NatureView, that lifestyle is already here.
Homes Available Now
NatureView offers something else many new communities do not. Homes are available now. Homes are being built by two highly respected and trusted builders, DSLD Homes and Holiday Builders. Buyers can choose from a variety of thoughtfully designed floor plans for a limited time, with starting prices in the low 300s. There are homes ready for immediate move in, as well as homesites available for buyers who prefer to build and personalize their home from the ground up. For families who want to stay in Freeport, for young professionals purchasing their first home, or for those relocating to Walton County, this is a rare opportunity to enter a master planned community at the beginning.
Why the Beginning Matters
When Hammock Bay first launched, few could predict how quickly it would grow or how well known it would become. Those who purchased early saw their neighborhood flourish. Schools expanded. Amenities grew. Property values strengthened. A true sense of community took root.
NatureView stands at that same starting point. Getting in early means having the best selection of homes and floor plans. It means securing pricing at the beginning of growth. It means becoming part of the story as the neighborhood takes shape. NatureView will continue to grow just as Hammock Bay did. Those who step in now will be part of building that future.
A Community with Purpose
NatureView is also home to something deeply meaningful. Five NatureView Hero Homez will be donated to local heroes. The recipients are not chosen by the developer. Instead, NatureView partners with local military leadership, the Walton County Sheriff’s Office, and other trusted community organizations who know their people and their stories best. These partners select the families. NatureView donates both the land and the home.
The first NatureView Hero Homez has been dedicated to the widow of SSG Lazzaro, who was selected by the 7th Special Forces Group. It was a powerful and emotional moment for our community. To watch the full story, interview, and event coverage, you can visit the NatureView YouTube channel at https://www.youtube.com/@NatureViewFL. This initiative reflects what NatureView is truly about. Building more than houses. Building legacy. Building community.
Freeport’s Next Chapter
Freeport has grown tremendously over the past decade. Many of us have witnessed it firsthand. Growth does not have to mean losing what makes this place special. NatureView represents growth done intentionally. It is surrounded by preserved land, supported by infrastructure, and created by a team with a proven track record right here in our own backyard. If you are curious, I encourage you to visit. Walk the trails. Step inside the clubhouse. Tour the homes. Speak with the builders.
Freeport’s story is still being written. NatureView is one of its newest chapters. And it may just be where your next chapter begins.
