By Mimy Kincaid
Marketing and Business Development Director, The Jay Odom Group
Some projects come along once in a career. NatureView is one of those.
As someone who has had the privilege of helping shape NatureView’s story and identity from a brand perspective, I can say this with certainty. This is not just another neighborhood. It is a rare opportunity to do something thoughtfully and intentionally, with a long view of what truly matters to families in Freeport and to generations to come.
NatureView is uniquely positioned in the heart of Walton County, surrounded by more than fifty thousand acres of permanently protected forest and conservation land. That kind of setting is incredibly rare in new development today. Here mornings begin with birdsong instead of traffic, and evenings are shaped by quiet skies, tall pines, and a sense of calm that feels increasingly hard to find.
And yet you are still remarkably close to everything.
Within minutes, residents can access the everyday conveniences of Freeport and, in just 9 miles, arrive at the sugar white beaches and turquoise waters that define our coast. It is this balance of peaceful seclusion without isolation that makes NatureView truly one of a kind.
Freeport is one of the fastest-growing cities in Florida, and growth brings responsibility. NatureView was designed with that responsibility in mind. This is a master-planned community not only in its layout but also in its philosophy. Preserved green space, thoughtful infrastructure, and community-focused amenities were part of the vision from the very beginning.
At the heart of the neighborhood is a resort-inspired amenity center featuring a clubhouse, fitness facilities, a zero-entry pool, sports courts, and gathering spaces designed to bring people together. Miles of trails wind through pocket parks and natural areas, encouraging an active lifestyle and daily connection to the outdoors. This is a place where neighbors know each other by name, where children ride bikes, and where time outside is part of everyday life.
What makes this even more meaningful is its accessibility.
NatureView offers brand new homes starting in the low three hundreds, built by trusted, well-established builders. In today’s market, that combination of new construction, preserved nature, and resort-style amenities, especially this close to the coast, is incredibly rare. It is the kind of value that makes people pause, look again, and realize something different is happening here.
From a brand and community perspective, it has been an honor to help introduce NatureView to the people of Freeport and beyond. Developments like this shape more than a home. They become the backdrop for first homes, growing families, milestones, and memories that last for decades. Long after the last home is built, the community continues to live, breathe, and evolve.
NatureView is not about fast growth. It is about lasting growth.
It is about creating a neighborhood that feels grounded, connected, and meaningful. A place people are proud to call home, not just today but for generations to come.
If you are curious, I invite you to experience NatureView for yourself. Walk the trails, stand beneath the trees, and tour the model homes by DSLD Builders and Holiday Builders to see how this community is coming to life today.
Sometimes the most special places are not the loudest ones. They are the ones that feel right the moment you arrive.
For more information or to schedule a tour, visit NatureViewFL.com
or reach out to me at mkincaid@thejayodomgroup.com.
